My consulting and employment portfolio
On 23, Apr 2012 | No Comments | In Copywriting Event Delivery PR Project Management | By alex
PR > Appleton Estate Rums – CLWorldBrands Ltd
Client: Appleton Estate Rums – CLWorldBrands Ltd
Brief: Project manage, design and write Global PR for launch of Limited Edition 50 Year Old Independence Reserve Rum.
Work: Working with Global teams in Scotland and Jamaica, developed PR angle and concepts, drafted Global PR & Sales manuals and Press Releases.
Skills: PR. Project management. Event support. Stakeholder management.
On 23, Apr 2012 | No Comments | In Brand Strategy Branding Copywriting Workshop | By alex
Branding > HR Consultancy
Client: Globus HR Consulting Group
Brief: Design company logo.
Work: Workshopped with Directors to develop a proposition statement, understand brand and identify competitive advantage. Created logo.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop. Competitive analysis.
Highlight: The rebrand of the consultancy, directly resulted in a lucrative merger with another nationwide consultancy within 1 month.
No Comments
By admin
On 04, Feb 2012 | No Comments | In Brand Strategy Branding Copywriting Event Delivery Internal Communications PR Project Management Workshop | By admin
Branding > Accounting and Business Specialists
Client: WBASL, Accounting and Business advisors
Brief: Rebrand entire business – including name.
Work: Workshopped with directors to develop proposition statement; to understand brand and identify competitive advantage. Restructured service models so clearer and more comprehensible. Created new name, logo, brand guidelines. Coordinated and delivered launch staff and press event, including launch video.
Skills: Branding. Copywriting. Event delivery. PR. Video. Competitor analysis. Stakeholder management. Internal Communications.
On 03, Feb 2012 | In Brand Strategy Branding Copywriting Workshop | By admin
Branding > Property Development
Client: R & J Yorke, Property developers
Brief: Refresh and modernise a ‘quirky and confident’ brand.
Work: Workshopped with Senior Leadership to understand brand and strategy, created logo design and brand guidelines.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.
On 08, Dec 2011 | No Comments | In Brand Strategy Branding Copywriting Workshop | By admin
Branding > Marine Technology
Client: Seafarer
Brief: Brand business; look & feel and logo.
Work: Workshop with directors to develop proposition statement, understand brand and identify competitive advantage. Designed logo and brand guidelines.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.
Brand Strategy
Copywriting
Culture Defining
Event Delivery
Internal Communications
Project Management
Publication
Research
Streaming
Team Leadership
Video
By alex
On 11, Sep 2011 | In Brand Strategy Copywriting Culture Defining Event Delivery Internal Communications Project Management Publication Research Streaming Team Leadership Video | By alex
Global Internal Communications Manager > FMCG
Employer: William Grant & Sons
Tenure: 2009 – 2011 (promoted from First Drinks Brands / William Grant and Sons UK)
Job Description: Manage, develop, and evaluate internal communication processes, co-write and manage global company conferences and deliver a global communications portal, launched with an award-winning campaign.
Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Intranet. Script writing. Project Management.
Awards: Institute of Internal Communications (IOIC) Award of Excellence 2010
Highlights:
- Building and delivering a world class internal communication strategy supporting the global business strategy.
- Redesigning and editing the global internal communications magazine.
- Planning and delivering employer recognition awards ceremonies, with attendees from all over the globe.
- Managing the internal communications process and evaluating effectiveness to ensure continuous improvement.
- Supporting the company values development and the externally facing Employer Branding project.
- Devising and delivering a globally streamed live internal employee recognition event.
- Conceptualising, designing and delivering a new, pioneering internal communications portal, launched with an award winning campaign and effective processes for content management and validation.
Recent Projects
