My consulting and employment portfolio
On 23, Apr 2012 | No Comments | In Video Website | By alex
PR & Video Marketing > Kinnear Creative
Client: Kinnear Creative
Brief: Communicate to the world the successes of our first 6 months in business.
Work: Wrote, designed and created 210 seconds of Saul Bass inspired film.
Skills: Branding. Video. Website; WordPress
Brand Strategy
Copywriting
Culture Defining
Event Delivery
Internal Communications
Project Management
Publication
Research
Streaming
Team Leadership
Video
By alex
On 11, Sep 2011 | In Brand Strategy Copywriting Culture Defining Event Delivery Internal Communications Project Management Publication Research Streaming Team Leadership Video | By alex
Global Internal Communications Manager > FMCG
Employer: William Grant & Sons
Tenure: 2009 – 2011 (promoted from First Drinks Brands / William Grant and Sons UK)
Job Description: Manage, develop, and evaluate internal communication processes, co-write and manage global company conferences and deliver a global communications portal, launched with an award-winning campaign.
Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Intranet. Script writing. Project Management.
Awards: Institute of Internal Communications (IOIC) Award of Excellence 2010
Highlights:
- Building and delivering a world class internal communication strategy supporting the global business strategy.
- Redesigning and editing the global internal communications magazine.
- Planning and delivering employer recognition awards ceremonies, with attendees from all over the globe.
- Managing the internal communications process and evaluating effectiveness to ensure continuous improvement.
- Supporting the company values development and the externally facing Employer Branding project.
- Devising and delivering a globally streamed live internal employee recognition event.
- Conceptualising, designing and delivering a new, pioneering internal communications portal, launched with an award winning campaign and effective processes for content management and validation.
Brand Strategy
Branding
Copywriting
Event Delivery
Internal Communications
Intranet Portal
Project Management
Streaming
Video
No Comments
By alex
On 11, Aug 2011 | No Comments | In Brand Strategy Branding Copywriting Event Delivery Internal Communications Intranet Portal Project Management Streaming Video | By alex
Global Competition and Streaming > FMCG (internal comms)
Employer: William Grant & Sons
Project: Design and direct a simultaneous global celebration and competition – Design competition mechanism and advertising, direct delivery and distribution of all materials globally, write, direct and produce live streamed prize draw video, featuring the CEO.
Skills: Brand strategy. Employer branding. Copywriting. Script writing. Internal Communications. Live streaming. Video. Project management. Creative direction. Stakeholder management.
Brand Strategy
Branding
Copywriting
Culture Defining
Event Delivery
Fundraising
Internal Communications
PR
Project Management
Publication
Research
Video
Website
By alex
On 01, Jul 2011 | In Brand Strategy Branding Copywriting Culture Defining Event Delivery Fundraising Internal Communications PR Project Management Publication Research Video Website | By alex
UK PR & Communications Manager > FMCG
Employer: First Drinks Brands (owned by William Grant & Sons)
Tenure: 2007 – 2009
Job Description: Proactive management & development of internal and external PR and Communications initiatives.
- Ensuring effective communication of brand issues & activities to all key stakeholders.
- Directing internal and external communications at senior level.
- Supporting directors and managers with PR requirements including pitching, writing briefs, selecting agencies, PR programme advice, client/agency appraisals, budgets and evaluation.
- Delivering company media training.
- Ensuring efficient and effective synergies with company owners and partners.
- Producing and maintaining an up-to-date central record of key brand and company information.
- Working with directors, pricing & planning management and leadership teams to identify preferred means of company communication cascade.
- Planning and delivering conferences and events.
- Managing & monitoring usage of company website and digital image library.
- Advising on, managing and organising company submissions to trade competitions.
- Providing brand best practice advice.
- Coordination and communication of activities for nominated company charity.
Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Script writing. Project Management. Fundraising. POS. Video.
Highlights:
- Coordinated sponsorship deals for GQ Awards and Glamour Awards for two years. Attended events to ensure branding was optimised and liaised with A list celebrities.
- Modernised the company logo and company materials to create visual connection with new parent company William Grant and Sons – Designed logo, brand guidelines, rebranded website and offices (with an agency), coordinated and delivered a drinks industry press launch. Wrote and produced Corporate DVD.
- Promoted into parent company; William Grant and Sons.
On 01, Jun 2011 | No Comments | In Branding Copywriting Event Delivery PR Project Management Video Website | By admin
Branding > FMCG
Employer: First Drinks Brands
Project: Modernise look & feel and create visual connection with new parent company William Grant and Sons – Design logo, brand guidelines, rebrand website, rebrand offices, coordinate drinks industry press launch event, write and produce Corporate DVD.
Skills: Brand design. Brand strategy. Adobe Creative Suite; Illustrator. Copywriting. Script writing. Internal Communications. Project management. Creative direction. Stakeholder management. Video. Website development. Event planning, coordination and delivery. PR. Press release writing.