PR & Video Marketing > Kinnear Creative

Client: Kinnear Creative

Brief: Communicate to the world the successes of our first 6 months in business.

Work: Wrote, designed and created 210 seconds of Saul Bass inspired film.

Skills: Branding. Video. Website; WordPress

Global Internal Communications Manager > FMCG

Employer: William Grant & Sons

Tenure: 2009 – 2011 (promoted from First Drinks Brands / William Grant and Sons UK)

Job Description: Manage, develop, and evaluate internal communication processes, co-write and manage global company conferences and deliver a global communications portal, launched with an award-winning campaign.

Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Intranet. Script writing. Project Management.

Awards: Institute of Internal Communications (IOIC) Award of Excellence 2010

Highlights:

• Building and delivering a world class internal communication strategy supporting the global business strategy.
• Redesigning and editing the global internal communications magazine.
• Planning and delivering employer recognition awards ceremonies, with attendees from all over the globe.
• Managing the internal communications process and evaluating effectiveness to ensure continuous improvement.
• Supporting the company values development and the externally facing Employer Branding project.
• Devising and delivering a globally streamed live internal employee recognition event.
• Conceptualising, designing and delivering a new, pioneering internal communications portal, launched with an award winning campaign and effective processes for content management and validation.

Testimonial

Global Competition and Streaming > FMCG (internal comms)

Employer: William Grant & Sons

Project: Design and direct a simultaneous global celebration and competition – Design competition mechanism and advertising, direct delivery and distribution of all materials globally, write, direct and produce live streamed prize draw video, featuring the CEO.

Skills: Brand strategy. Employer branding. Copywriting. Script writing. Internal Communications. Live streaming. Video. Project management. Creative direction. Stakeholder management.

UK PR & Communications Manager > FMCG

Employer: First Drinks Brands (owned by William Grant & Sons)

Tenure: 2007 – 2009

Job Description: Proactive management & development of internal and external PR and Communications initiatives.

• Ensuring effective communication of brand issues & activities to all key stakeholders.
• Directing internal and external communications at senior level.
• Supporting directors and managers with PR requirements including pitching, writing briefs, selecting agencies, PR programme advice, client/agency appraisals, budgets and evaluation.
• Delivering company media training.
• Ensuring efficient and effective synergies with company owners and partners.
• Producing and maintaining an up-to-date central record of key brand and company information.
• Working with directors, pricing & planning management and leadership teams to identify preferred means of company communication cascade.
• Planning and delivering conferences and events.
• Managing & monitoring usage of company website and digital image library.
• Advising on, managing and organising company submissions to trade competitions.
• Providing brand best practice advice.
• Coordination and communication of activities for nominated company charity.

Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Script writing. Project Management. Fundraising. POS. Video.

Highlights:

• Coordinated sponsorship deals for GQ Awards and Glamour Awards for two years. Attended events to ensure branding was optimised and liaised with A list celebrities.
• Modernised the company logo and company materials to create visual connection with new parent company William Grant and Sons – Designed logo, brand guidelines, rebranded website and offices (with an agency), coordinated and delivered a drinks industry press launch. Wrote and produced Corporate DVD.
• Promoted into parent company; William Grant and Sons.

Branding > FMCG

Employer: First Drinks Brands

Project: Modernise look & feel and create visual connection with new parent company William Grant and Sons – Design logo, brand guidelines, rebrand website, rebrand offices, coordinate drinks industry press launch event, write and produce Corporate DVD.

Skills: Brand design. Brand strategy. Adobe Creative Suite; Illustrator. Copywriting. Script writing. Internal Communications. Project management. Creative direction. Stakeholder management. Video. Website development. Event planning, coordination and delivery. PR. Press release writing.