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On 04, Feb 2012 | No Comments | In Brand Strategy Branding Copywriting Event Delivery Internal Communications PR Project Management Workshop | By admin
Branding > Accounting and Business Specialists
Client: WBASL, Accounting and Business advisors
Brief: Rebrand entire business – including name.
Work: Workshopped with directors to develop proposition statement; to understand brand and identify competitive advantage. Restructured service models so clearer and more comprehensible. Created new name, logo, brand guidelines. Coordinated and delivered launch staff and press event, including launch video.
Skills: Branding. Copywriting. Event delivery. PR. Video. Competitor analysis. Stakeholder management. Internal Communications.
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