Event Delivery > International Awards Event

Client: CIC working with UK government, MOD and VIPs

Brief:  Project manage, through to delivery, an international awards event, with VVIP guests, including high office, high rank government officials and celebrities.

Work: Coordinated stakeholders, from event and design agencies, to client’s staff and external parties (as well as supporting with copywriting, CRM and web development), to deliver on time and budget an event for over 500 guests. 

Skills: Gantt Project Planning. Brief writing. Event coordination (timings, budget, print and online content, venue and MOD / Metropolitan Police security liaison). Speech writing.  Talent, VIP and SLT liaison. Relationship building. Internal Communications.

Communications, Marketing & PR Manager > National Equine Charity

Employer:  Bransby Horses Rescue and Welfare; one of the UK’s largest equine welfare charities.

Tenure: 2019 – 2021

Job Description:  Manage a graphic design and marketing team, as well as agencies. Working with the SLT to develop PR and marketing strategies which will deliver on the charity’s strategic targets, including fundraising, income generation, HR, operations and welfare, and leading all of the marketing and PR activities.

Skills: Team Leadership. Rebranding (working with agency) online and on site. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Fundraising and income generation initiatives. Retail. Internal Communications. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. New ways of working conceptualisation and realisation. Copywriting. Press Release writing and distribution. Local and National Press and Television liaison (BBC). Event stand design. Event coordination. GDPR. CRM. Editorial.

Awards: The Legacy Futures Innovation Award 2021

Highlights: 

• Significantly increased brand reach and profile on social media by devising improved targeted, consistent content. This generated an average Facebook engagement rate of 4% compared to the UK average of 0.9%, 8.2% YOY Facebook follower increase and 18.6 YOY Instagram increase.
• Rebranded and overhauled content for the charity website, increasing page per sessions to 5.5 average and 10% reduction in bounce rates.
• Designed and delivered a legacy campaign that won The Legacy Futures Innovation Award, beating shortlist of Alzheimers Society, St Johns Ambulance and Royal Museum’s Greenwich.
• Redesigned and delivered the nationwide charity magazine whilst reworking improved methods for content collaboration, generating increased donations of 53% and sales of 330%.

Testimonial

Branding > New Alcoholic Drink

Client: World Renowned Mixologist, Douglas Ankrah

Brief: Brand a fun, sexy new alcoholic drink to be launched Worldwide – including designing a pin-up girl for the 21st Century.

Work: Designed logo, iconography (including pin-up girl) and bottle design. Created brand guidelines (including advising client on brand direction), business cards, shipping boxes and presentations.

Skills: Adobe Creative Suite; Illustrator. Retail. Research. Project management. Branding. Copywriting.

Culture Definition, Branding & Website Development> Chartered Accounts

Client: Magma Chartered Accountants

Brief: Define the company culture, create Code of Conduct, gain company wide buy-in, design accompanying company stationary, IT and website pages.

Work: Workshopped with Senior Partners to define current and desired vision and values for the expanding business. Created, and designed accompanying iconography, a Code of Conduct (values and ethics) that encapsulates the business, its clients and employees. Designed company stationary, IT support tools and developed website pages. Presented new vision and values company-wide.

See more:magma.co.uk/our-code-of-conduct/

Skills: Brand strategy. Workshop. Culture defining. SLT liaison. Adobe Creative Suite; Illustrator, InDesign. Website; WordPress. Project Management. Presenting. Internal Communications.

PR & Marketing Coordinator > Air Ambulance Service and Trust

Employer: Lincs & Notts Air Ambulance

Tenure: 2015 – 2016

Job Description: Promote charity through a range of activities, events and initiatives, to grow brand awareness, engagement, fundraising opportunities and income generation. As an effective networker, develop strong relationships with internal and external stakeholders in both counties to help raise awareness of the charity and its life saving-service.

Skills: Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. Copywriting. Press Release writing and distribution. Internal Communications. Local and National Press and Television liaison. Retail design. Event coordination. GDPR. CRM. Fundraising and income generation initiatives. Editorial. Crisis Management. 

Highlights:

• Raised the profile of the charity with local and national press through improved relations and quality content release, resulting in increases of over 50% for online, social media and print coverage, as well as significant television exposure such as The Paul O’Grady Show, Jeremy Kyles’ The Kyle Files and local BBC News.
•  Improved the quality of the charity’s brand strategy and assets by creating brand guidelines and online media library, the coordination of photoshoots, developing the charity website and producing an animated charity video.
• Enhanced Key Stakeholder relations, from Trustee to Volunteers, leveraging the charity’s key messages and appeals
• Worked with an agency to support the delivery of rebranded shops.
• Continued to support with marketing, fundraising and PR charity when I returned to consultancy work.

Testimonial

PR > Angostura Aromatic Bitters – CLWorldBrands Ltd

Client: Angostura Aromatic Bitters – CLWorldBrands Ltd

Brief: Project Manage, Design and Copywrite Global PR for launch of Limited Edition Diamond Jubilee bottle. Execute UK PR.

Work: Working with Angostura Aromatic Bitters, The Royal Warrant Holders Association and The Queen Elizabeth Scholarship Trust (QEST) developed PR angle, concepts and drafted Global PR & Sales manuals and Press Releases. Managed the UK PR: gaining coverage in titles such as Just-Drinks.com, Telegraph.co.uk, The Sunday Telegraph, Harpers Wine & Spirit and Belfast Telegraph.

Skills: PR. Copywriting. Project management. Stakeholder management.