Brand Strategy | Sort | Kinnear Creative
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Award winning Internal Communications, Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR, Fundraising, Income Generation and Event Delivery are all part of the parcel.
As a Brand and Communications Strategist, Alex Kinnear-Mellor delivers creative direction, and also brings together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Board Members, Senior Leadership, Agencies, Marketing, PR, Fundraising, Income Generation, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, internal stakeholder and agency collaboration, and foresight is delivered with agility and importantly, enjoyment.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

07971 567731 or alex@kinnearcreative.com

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My consulting and employment portfolio

Head of Global Communications > Manufacturing and Engineering Head of Global Communications > Manufacturing and Engineering

Head of Global Communications > Manufacturing and Engineering

Employer: Doncasters Ltd

Tenure: 2022 – present

Job Description: Define and execute Doncasters’ transformative global communication strategies, supporting the strategic priorities of this £500M turnover Group.


Skills: Strategic Counsel · Investor Relations · Media Relations · Presentation · Communication · Internal Communications · Event Management · Copywriting · Creative Development · Writing · Editing · Marketing Strategy · Brand Development · Social Media · Team Leadership · Corporate Communications · Strategic Planning · Public Relations · Strategy Development · Change Management · Public Speaking · Strategy · Creative Direction · Management · Brand Management · Press Releases · Leadership · Project Management · Business Strategy · Strategic Communications · Market Planning · Influence At All Levels

Highlights:

  • Building and delivering world class internal and external communication strategies supporting the global business strategy.
  • Raising the profile of the 245 year old business via external and internal channels.
  • Researching and delivering the company history project.
  • Writing and delivering corporate films.
  • Delivering corporate events and exhibitions.
  • Conceptualising, designing and delivering a new global communications platform.
Brand creation > SPOVoice.com Brand creation > SPOVoice.com Brand creation > SPOVoice.com

Brand creation > SPOVoice.com

Client: Myself; Alex Kinnear-Mellor

Brief: Create a new movement to support 100,000+ Military Spouses, Partners and Other-Halves (SPOs) to make change to support our careers.

Work: Design branding, copy and website and begin the process of gaining traction with the UK government and MOD. Ongoing in 2022. SPOVoice.com


Skills: Website WordPress (UI and UX). Adobe Creative Suite; Photoshop. Illustrator. SEO. Copywriting. Research. Social Media. GDPR.

Communications, Marketing & PR Manager > National Equine Charity

Communications, Marketing & PR Manager > National Equine Charity

Employer:  Bransby Horses Rescue and Welfare; one of the UK’s largest equine welfare charities.

Tenure: 2019 – 2021

Job Description:  Manage a graphic design and marketing team, as well as agencies. Working with the SLT to develop PR and marketing strategies which will deliver on the charity’s strategic targets, including fundraising, income generation, HR, operations and welfare, and leading all of the marketing and PR activities.


Skills: Team Leadership. Rebranding (working with agency) online and on site. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Fundraising and income generation initiatives. Retail. Internal Communications. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. New ways of working conceptualisation and realisation. Copywriting. Press Release writing and distribution. Local and National Press and Television liaison (BBC). Event stand design. Event coordination. GDPR. CRM. Editorial.

Awards: The Legacy Futures Innovation Award 2021

Highlights: 

  • Significantly increased brand reach and profile on social media by devising improved targeted, consistent content. This generated an average Facebook engagement rate of 4% compared to the UK average of 0.9%, 8.2% YOY Facebook follower increase and 18.6 YOY Instagram increase.
  • Rebranded and overhauled content for the charity website, increasing page per sessions to 5.5 average and 10% reduction in bounce rates.
  • Designed and delivered a legacy campaign that won The Legacy Futures Innovation Award, beating shortlist of Alzheimers Society, St Johns Ambulance and Royal Museum’s Greenwich.
  • Redesigned and delivered the nationwide charity magazine whilst reworking improved methods for content collaboration, generating increased donations of 53% and sales of 330%.

Testimonial

Brand Strategy, Marketing, PR > Milspo CIC Brand Strategy, Marketing, PR > Milspo CIC

Brand Strategy, Marketing, PR > Milspo CIC

Client: Milspo 

Brief: Establish the Brand Strategy and support with general communications

Work: Developed the Milspo CIC brand strategy as a response to the CIC’s rapid growth during the 2020 pandemic. All communications were revised to reflect this new strategy, which included the 2022 fundraising / funding strategy . The client stated that: “Alex went above and beyond the brief, and it’s her strategy that we will be using for a many years to come.” milspo.co.uk


Skills: Press release writing, distribution and journalist liaison. Online copywriting. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Fundraising strategy.

Testimonial

Pro Bono: Branding, Marketing, Design, PR > Community Fundraising Pro Bono: Branding, Marketing, Design, PR > Community Fundraising Pro Bono: Branding, Marketing, Design, PR > Community Fundraising

Pro Bono: Branding, Marketing, Design, PR > Community Fundraising

Client: Elston Community Pub Ltd

Brief: Help the countryside campaign to save the local pub in any way possible!

Work:  Designed company logo, website, share brochure (including copywriting and proofing), application forms, banner and T-Shirts, and gave advice on PR & Marketing opportunities.


Skills: PR. Press release writing and distribution. Marketing strategy. Fundraising strategy. Presenting. Adobe Creative Suite; Illustrator, Photoshop, InDesign. Income generation.

Pro Bono: Design > Community Fundraising Pro Bono: Design > Community Fundraising

Pro Bono: Design > Community Fundraising

Client: Sibthorpe Community and Historical Society

Brief: Design logo based on ancient Dovecote used as icon for fundraising campaigns.

Work: Designed options and final logo, and contributed to fundraising strategy.


Skills: Adobe Creative Suite; Illustrator. Workshop. Relationship building. Fundraising strategy. 

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