My consulting and employment portfolio
Brand Strategy
Branding
Copywriting
Culture Defining
Event Delivery
Fundraising
GDPR
Internal Communications
PR
Project Management
Publication
Research
Retail
Social Media
Team Leadership
Website
Workshop
By alex
On 18, Feb 2022 | In Brand Strategy Branding Copywriting Culture Defining Event Delivery Fundraising GDPR Internal Communications PR Project Management Publication Research Retail Social Media Team Leadership Website Workshop | By alex
Communications, Marketing & PR Manager > National Equine Charity
Employer: Bransby Horses Rescue and Welfare; one of the UK’s largest equine welfare charities.
Tenure: 2019 – 2021
Job Description: Manage a graphic design and marketing team, as well as agencies. Working with the SLT to develop PR and marketing strategies which will deliver on the charity’s strategic targets, including fundraising, income generation, HR, operations and welfare, and leading all of the marketing and PR activities.
Skills: Team Leadership. Rebranding (working with agency) online and on site. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Fundraising and income generation initiatives. Retail. Internal Communications. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. New ways of working conceptualisation and realisation. Copywriting. Press Release writing and distribution. Local and National Press and Television liaison (BBC). Event stand design. Event coordination. GDPR. CRM. Editorial.
Awards: The Legacy Futures Innovation Award 2021
Highlights:
- Significantly increased brand reach and profile on social media by devising improved targeted, consistent content. This generated an average Facebook engagement rate of 4% compared to the UK average of 0.9%, 8.2% YOY Facebook follower increase and 18.6 YOY Instagram increase.
- Rebranded and overhauled content for the charity website, increasing page per sessions to 5.5 average and 10% reduction in bounce rates.
- Designed and delivered a legacy campaign that won The Legacy Futures Innovation Award, beating shortlist of Alzheimers Society, St Johns Ambulance and Royal Museum’s Greenwich.
- Redesigned and delivered the nationwide charity magazine whilst reworking improved methods for content collaboration, generating increased donations of 53% and sales of 330%.
By alex
On 08, Jun 2018 | In Brand Strategy Branding Copywriting Culture Defining Fundraising Internal Communications Website Workshop | By alex
Pro Bono: Brand Strategy > ‘Outstanding’ Primary School
Client: Ofsted ‘Outstanding’ Primary School
Brief: Establish the governing and teaching strategy and support with general communications
Work: As a school governor, this pro-bono work involved workshopping with governors, parents, teachers and pupils, to gather the data to support the creation of an established, authentic brand, including values and vision statement, and ultimately a 5 year strategy to retain their Ofsted Outstanding status.
Skills: Brand strategy. Culture defining. Workshop. Internal communications. Income generation. Fundraising. Website content. Adobe Creative Suite; Illustrator.
On 23, Apr 2012 | No Comments | In Brand Strategy Branding Copywriting Workshop | By alex
Branding > HR Consultancy
Client: Globus HR Consulting Group
Brief: Design company logo.
Work: Workshopped with Directors to develop a proposition statement, understand brand and identify competitive advantage. Created logo.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop. Competitive analysis.
Highlight: The rebrand of the consultancy, directly resulted in a lucrative merger with another nationwide consultancy within 1 month.
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By admin
On 04, Feb 2012 | No Comments | In Brand Strategy Branding Copywriting Event Delivery Internal Communications PR Project Management Workshop | By admin
Branding > Accounting and Business Specialists
Client: WBASL, Accounting and Business advisors
Brief: Rebrand entire business – including name.
Work: Workshopped with directors to develop proposition statement; to understand brand and identify competitive advantage. Restructured service models so clearer and more comprehensible. Created new name, logo, brand guidelines. Coordinated and delivered launch staff and press event, including launch video.
Skills: Branding. Copywriting. Event delivery. PR. Video. Competitor analysis. Stakeholder management. Internal Communications.
On 03, Feb 2012 | In Brand Strategy Branding Copywriting Workshop | By admin
Branding > Property Development
Client: R & J Yorke, Property developers
Brief: Refresh and modernise a ‘quirky and confident’ brand.
Work: Workshopped with Senior Leadership to understand brand and strategy, created logo design and brand guidelines.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.
On 08, Dec 2011 | No Comments | In Brand Strategy Branding Copywriting Workshop | By admin
Branding > Marine Technology
Client: Seafarer
Brief: Brand business; look & feel and logo.
Work: Workshop with directors to develop proposition statement, understand brand and identify competitive advantage. Designed logo and brand guidelines.
Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.