Communications, Marketing & PR Manager > National Equine Charity

Employer:  Bransby Horses Rescue and Welfare; one of the UK’s largest equine welfare charities.

Tenure: 2019 – 2021

Job Description:  Manage a graphic design and marketing team, as well as agencies. Working with the SLT to develop PR and marketing strategies which will deliver on the charity’s strategic targets, including fundraising, income generation, HR, operations and welfare, and leading all of the marketing and PR activities.

Skills: Team Leadership. Rebranding (working with agency) online and on site. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Fundraising and income generation initiatives. Retail. Internal Communications. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. New ways of working conceptualisation and realisation. Copywriting. Press Release writing and distribution. Local and National Press and Television liaison (BBC). Event stand design. Event coordination. GDPR. CRM. Editorial.

Awards: The Legacy Futures Innovation Award 2021

Highlights: 

• Significantly increased brand reach and profile on social media by devising improved targeted, consistent content. This generated an average Facebook engagement rate of 4% compared to the UK average of 0.9%, 8.2% YOY Facebook follower increase and 18.6 YOY Instagram increase.
• Rebranded and overhauled content for the charity website, increasing page per sessions to 5.5 average and 10% reduction in bounce rates.
• Designed and delivered a legacy campaign that won The Legacy Futures Innovation Award, beating shortlist of Alzheimers Society, St Johns Ambulance and Royal Museum’s Greenwich.
• Redesigned and delivered the nationwide charity magazine whilst reworking improved methods for content collaboration, generating increased donations of 53% and sales of 330%.

Testimonial

Pro Bono: Brand Strategy > ‘Outstanding’ Primary School

Client: Ofsted ‘Outstanding’ Primary School

Brief: Establish the governing and teaching strategy and support with general communications

Work: As a school governor, this pro-bono work involved workshopping with governors, parents, teachers and pupils, to gather the data to support the creation of an established, authentic brand, including values and vision statement, and ultimately a 5 year strategy to retain their Ofsted Outstanding status.

Skills: Brand strategy. Culture defining. Workshop. Internal communications. Income generation. Fundraising. Website content. Adobe Creative Suite; Illustrator.

Branding > HR Consultancy

Client: Globus HR Consulting Group

Brief: Design company logo.

Work: Workshopped with Directors to develop a proposition statement, understand brand and identify competitive advantage. Created logo.

Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop. Competitive analysis.

Highlight: The rebrand of the consultancy, directly resulted in a lucrative merger with another nationwide consultancy within 1 month.

Branding > Accounting and Business Specialists

Client: WBASL, Accounting and Business advisors

Brief: Rebrand entire business – including name.

Work: Workshopped with directors to develop proposition statement; to understand brand and identify competitive advantage. Restructured service models so clearer and more comprehensible. Created new name, logo, brand guidelines. Coordinated and delivered launch staff and press event, including launch video.

Skills: Branding. Copywriting. Event delivery. PR. Video. Competitor analysis. Stakeholder management. Internal Communications.

Testimonial

Branding > Property Development

Client: R & J Yorke, Property developers

Brief: Refresh and modernise a ‘quirky and confident’ brand.

Work: Workshopped with Senior Leadership to understand brand and strategy,  created logo design and brand guidelines.

Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.

Branding > Marine Technology

Client: Seafarer

Brief: Brand business; look & feel and logo.

Work: Workshop with directors to develop proposition statement, understand brand and identify competitive advantage. Designed logo and brand guidelines. 

Skills: Branding. Adobe Creative Suite; Illustrator. Brand strategy. Copywriting. Workshop.