Brand Strategy, Marketing, PR > Milspo CIC | Kinnear Creative
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Award winning Internal Communications, Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR, Fundraising, Income Generation and Event Delivery are all part of the parcel.
As a Brand and Communications Strategist, Alex Kinnear-Mellor delivers creative direction, and also brings together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Board Members, Senior Leadership, Agencies, Marketing, PR, Fundraising, Income Generation, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, internal stakeholder and agency collaboration, and foresight is delivered with agility and importantly, enjoyment.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

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Brand Strategy, Marketing, PR > Milspo CIC Brand Strategy, Marketing, PR > Milspo CIC

Brand Strategy, Marketing, PR > Milspo CIC

Client: Milspo 

Brief: Establish the Brand Strategy and support with general communications

Work: Developed the Milspo CIC brand strategy as a response to the CIC’s rapid growth during the 2020 pandemic. All communications were revised to reflect this new strategy, which included the 2022 fundraising / funding strategy . The client stated that: “Alex went above and beyond the brief, and it’s her strategy that we will be using for a many years to come.”

Skills: Press release writing, distribution and journalist liaison. Online copywriting. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Fundraising strategy.