My consulting and employment portfolio
Brand Strategy, Marketing, PR > Milspo CIC
Brief: Establish the Brand Strategy and support with general communications
Work: Developed the Milspo CIC brand strategy as a response to the CIC’s rapid growth during the 2020 pandemic. All communications were revised to reflect this new strategy, which included the 2022 fundraising / funding strategy . The client stated that: “Alex went above and beyond the brief, and it’s her strategy that we will be using for a many years to come.” milspo.co.uk
Skills: Press release writing, distribution and journalist liaison. Online copywriting. Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Fundraising strategy.