PR & Marketing Coordinator > Air Ambulance Service and Trust

Employer: Lincs & Notts Air Ambulance

Tenure: 2015 – 2016

Job Description: Promote charity through a range of activities, events and initiatives, to grow brand awareness, engagement, fundraising opportunities and income generation. As an effective networker, develop strong relationships with internal and external stakeholders in both counties to help raise awareness of the charity and its life saving-service.

Skills: Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. Copywriting. Press Release writing and distribution. Internal Communications. Local and National Press and Television liaison. Retail design. Event coordination. GDPR. CRM. Fundraising and income generation initiatives. Editorial. Crisis Management. 

Highlights:

• Raised the profile of the charity with local and national press through improved relations and quality content release, resulting in increases of over 50% for online, social media and print coverage, as well as significant television exposure such as The Paul O’Grady Show, Jeremy Kyles’ The Kyle Files and local BBC News.
•  Improved the quality of the charity’s brand strategy and assets by creating brand guidelines and online media library, the coordination of photoshoots, developing the charity website and producing an animated charity video.
• Enhanced Key Stakeholder relations, from Trustee to Volunteers, leveraging the charity’s key messages and appeals
• Worked with an agency to support the delivery of rebranded shops.
• Continued to support with marketing, fundraising and PR charity when I returned to consultancy work.

Testimonial

Branding > New Alcoholic Drink

Client: Wild Drinks

Brief: Brand new alcoholic drink to be launched Nationwide. Branding to be finished within 5 days of first meeting!

Work: From meeting to sign-off, including drafting other design options, within 5 days: Created new name and identity for drink Wild Elderflower Spritz; designed Label; Sales Presenter and Brand Guidelines. As is my way, design is original vector; no stock imagery. The product was seeded in London and on Amazon.

Skills: Branding. Brand strategy. Adobe Creative Suite; Illustrator. Copywriting.

Branding > The Bad Party

Client: The Bad Party, Edge Management

Brief: Create a brand for series of Global Parties, design marketing & manage social media.

Work: Created Bad Party logo and associated imagery, ongoing design of posters and flyers for events, designed and continue to manage social media, marketing and event planning.

Skills: Branding. Adobe Creative Suite; Illustrator. Competitor analysis. Research. Social Media strategy. Event planning. Print. Brand strategy. Marketing strategy.

Internal Communications > Entertainment / Nightclubs Industry

Client: Luminar Group Ltd

Brief: Design and develop new internal Communications mechanism for National business; with ongoing copywriting and editing.

Work: Working with CEO, Marketing Director and IT department designed and branded new internal communications mechanism; The Connection. Moving on from previous PDF mechanism, this weekly online site, with over 3000 subscribers was co-written and edited by me.

Skills: Internal communications. Branding. Stakeholder management. Intranet, Sharepoint. Copywriting. Culture defining.

Testimonial

Branding > Talent Management

Client: Talent Management Agency

Brief: Brand business, including logo and stationery, and develop strategy for business expansion, including event planning.

Work: Logo and stationery designed. 

Skills: Branding. Adobe Creative Suite; Illustrator. Competitor analysis. Research. Brand strategy.

PR > Angostura Aromatic Bitters – CLWorldBrands Ltd

Client: Angostura Aromatic Bitters – CLWorldBrands Ltd

Brief: Project Manage, Design and Copywrite Global PR for launch of Limited Edition Diamond Jubilee bottle. Execute UK PR.

Work: Working with Angostura Aromatic Bitters, The Royal Warrant Holders Association and The Queen Elizabeth Scholarship Trust (QEST) developed PR angle, concepts and drafted Global PR & Sales manuals and Press Releases. Managed the UK PR: gaining coverage in titles such as Just-Drinks.com, Telegraph.co.uk, The Sunday Telegraph, Harpers Wine & Spirit and Belfast Telegraph.

Skills: PR. Copywriting. Project management. Stakeholder management.