My consulting and employment portfolio
On 07, Aug 2018 | No Comments | In Brand Strategy Branding Copywriting Fundraising PR Website | By alex
Pro Bono: Branding, Marketing, Design, PR > Community Fundraising
Client: Elston Community Pub Ltd
Brief: Help the countryside campaign to save the local pub in any way possible!
Work: Designed company logo, website, share brochure (including copywriting and proofing), application forms, banner and T-Shirts, and gave advice on PR & Marketing opportunities.
Skills: PR. Press release writing and distribution. Marketing strategy. Fundraising strategy. Presenting. Adobe Creative Suite; Illustrator, Photoshop, InDesign. Income generation.
On 07, Aug 2018 | No Comments | In Brand Strategy Branding Copywriting Fundraising | By alex
Pro Bono: Design > Community Fundraising
Client: Sibthorpe Community and Historical Society
Brief: Design logo based on ancient Dovecote used as icon for fundraising campaigns.
Work: Designed options and final logo, and contributed to fundraising strategy.
Skills: Adobe Creative Suite; Illustrator. Workshop. Relationship building. Fundraising strategy.
On 07, Jul 2018 | In Brand Strategy Branding Copywriting Culture Defining Retail Social Media Team Leadership | By alex
Global Account Director > Creative Agency
Employer: Linney, Create
Tenure: 2018 – 2019
Job Description: Deliver and evaluate superior, effective communication strategies and materials across a range of internal and external UK and global brands including Pizza Express, Costa Coffee and Boots. Direct the development of marketing proposals for all channels to market – print, screen, digital and conventional marketing. Aid sales proposition, demonstrating understanding of commercial and market dilemmas, to help clients overcome them, deliver on their ambitions and bring their brands to market effectively. Evaluate and help shape creative proposals, create opportunities with clients, and explore ways to help grow their business and the agency’s.
Skills: Team Leadership. Strategic thinking and delivery. Brand strategy. Marketing proposals and strategy. Social Media proposals, strategy and delivery. Market research. Competitor analysis. Presenting. Income generation. Biometrics. Insight. Behavioural analysis. POS.
Highlights:
- By leading a team of behavioural analysts, researchers, creatives, and directors, won a pitch for a trial of digital screens for Costa Coffee UK, delivering the agency a potential 6 figure annual income within 3 years.
- Directed and delivered content for a Pizza Express’ children’s menu. Implementing improved ways of working for the design and project management team resulted in agency design and delivery time reduction of 30%, whilst the client felt the design the best yet.
- Devised and directed core elements of a challenging international digital campaign for Costa Coffee UAE. On budget and on time, the engaging and relevant consumer campaign increased agency income by 40%.
- Devised and delivered winning agency strategy for Boots, retaining the agency’s contract during client’s multi-agency review.
By alex
On 08, Jun 2018 | In Brand Strategy Branding Copywriting Culture Defining Fundraising Internal Communications Website Workshop | By alex
Pro Bono: Brand Strategy > ‘Outstanding’ Primary School
Client: Ofsted ‘Outstanding’ Primary School
Brief: Establish the governing and teaching strategy and support with general communications
Work: As a school governor, this pro-bono work involved workshopping with governors, parents, teachers and pupils, to gather the data to support the creation of an established, authentic brand, including values and vision statement, and ultimately a 5 year strategy to retain their Ofsted Outstanding status.
Skills: Brand strategy. Culture defining. Workshop. Internal communications. Income generation. Fundraising. Website content. Adobe Creative Suite; Illustrator.
On 04, Apr 2017 | No Comments | In Branding Copywriting Project Management Research Retail | By alex
Branding > New Alcoholic Drink
Client: World Renowned Mixologist, Douglas Ankrah
Brief: Brand a fun, sexy new alcoholic drink to be launched Worldwide – including designing a pin-up girl for the 21st Century.
Work: Designed logo, iconography (including pin-up girl) and bottle design. Created brand guidelines (including advising client on brand direction), business cards, shipping boxes and presentations.
Skills: Adobe Creative Suite; Illustrator. Retail. Research. Project management. Branding. Copywriting.
No Comments
By alex
On 25, Oct 2016 | No Comments | In Brand Strategy Branding Copywriting Culture Defining Internal Communications Project Management Website | By alex
Culture Definition, Branding & Website Development> Chartered Accounts
Client: Magma Chartered Accountants
Brief: Define the company culture, create Code of Conduct, gain company wide buy-in, design accompanying company stationary, IT and website pages.
Work: Workshopped with Senior Partners to define current and desired vision and values for the expanding business. Created, and designed accompanying iconography, a Code of Conduct (values and ethics) that encapsulates the business, its clients and employees. Designed company stationary, IT support tools and developed website pages. Presented new vision and values company-wide.
See more:magma.co.uk/our-code-of-conduct/
Skills: Brand strategy. Workshop. Culture defining. SLT liaison. Adobe Creative Suite; Illustrator, InDesign. Website; WordPress. Project Management. Presenting. Internal Communications.
Recent Projects
