Global Account Director > Creative Agency | Kinnear Creative
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Award winning Internal Communications, Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR, Fundraising, Income Generation and Event Delivery are all part of the parcel.
As a Brand and Communications Strategist, Alex Kinnear-Mellor delivers creative direction, and also brings together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Board Members, Senior Leadership, Agencies, Marketing, PR, Fundraising, Income Generation, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, internal stakeholder and agency collaboration, and foresight is delivered with agility and importantly, enjoyment.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

07971 567731 or alex@kinnearcreative.com

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Global Account Director > Creative Agency







By alex

On 07, Jul 2018 | In | By alex

Global Account Director > Creative Agency

Employer: Linney, Create

Tenure: 2018 – 2019

Job Description: Deliver and evaluate superior, effective communication strategies and materials across a range of internal and external UK and global brands including Pizza Express, Costa Coffee and Boots. Direct the development of marketing proposals for all channels to market – print, screen, digital and conventional marketing. Aid sales proposition, demonstrating understanding of commercial and market dilemmas, to help clients overcome them, deliver on their ambitions and bring their brands to market effectively. Evaluate and help shape creative proposals, create opportunities with clients, and explore ways to help grow their business and the agency’s.

Skills: Team Leadership. Strategic thinking and delivery. Brand strategy. Marketing proposals and strategy. Social Media proposals, strategy and delivery. Market research. Competitor analysis. Presenting. Income generation. Biometrics. Insight. Behavioural analysis. POS.

Highlights:

  • By leading a team of behavioural analysts, researchers, creatives, and directors, won a pitch for a trial of digital screens for Costa Coffee UK, delivering the agency a potential 6 figure annual income within 3 years.
  • Directed and delivered content for a Pizza Express’ children’s menu. Implementing improved ways of working for the design and project management team resulted in agency design and delivery time reduction of 30%, whilst the client felt the design the best yet.
  • Devised and directed core elements of a challenging international digital campaign for Costa Coffee UAE. On budget and on time, the engaging and relevant consumer campaign increased agency income by 40%.
  • Devised and delivered winning agency strategy for Boots, retaining the agency’s contract during client’s multi-agency review.

Recent Projects

UA-25364085-1