My consulting and employment portfolio
On 07, Jul 2018 | In Brand Strategy Branding Copywriting Culture Defining Retail Social Media Team Leadership | By alex
Global Account Director > Creative Agency
Employer: Linney, Create
Tenure: 2018 – 2019
Job Description: Deliver and evaluate superior, effective communication strategies and materials across a range of internal and external UK and global brands including Pizza Express, Costa Coffee and Boots. Direct the development of marketing proposals for all channels to market – print, screen, digital and conventional marketing. Aid sales proposition, demonstrating understanding of commercial and market dilemmas, to help clients overcome them, deliver on their ambitions and bring their brands to market effectively. Evaluate and help shape creative proposals, create opportunities with clients, and explore ways to help grow their business and the agency’s.
Skills: Team Leadership. Strategic thinking and delivery. Brand strategy. Marketing proposals and strategy. Social Media proposals, strategy and delivery. Market research. Competitor analysis. Presenting. Income generation. Biometrics. Insight. Behavioural analysis. POS.
- By leading a team of behavioural analysts, researchers, creatives, and directors, won a pitch for a trial of digital screens for Costa Coffee UK, delivering the agency a potential 6 figure annual income within 3 years.
- Directed and delivered content for a Pizza Express’ children’s menu. Implementing improved ways of working for the design and project management team resulted in agency design and delivery time reduction of 30%, whilst the client felt the design the best yet.
- Devised and directed core elements of a challenging international digital campaign for Costa Coffee UAE. On budget and on time, the engaging and relevant consumer campaign increased agency income by 40%.
- Devised and delivered winning agency strategy for Boots, retaining the agency’s contract during client’s multi-agency review.