Pro Bono: Brand Strategy > ‘Outstanding’ Primary School

Client: Ofsted ‘Outstanding’ Primary School

Brief: Establish the governing and teaching strategy and support with general communications

Work: As a school governor, this pro-bono work involved workshopping with governors, parents, teachers and pupils, to gather the data to support the creation of an established, authentic brand, including values and vision statement, and ultimately a 5 year strategy to retain their Ofsted Outstanding status.

Skills: Brand strategy. Culture defining. Workshop. Internal communications. Income generation. Fundraising. Website content. Adobe Creative Suite; Illustrator.

Culture Definition, Branding & Website Development> Chartered Accounts

Client: Magma Chartered Accountants

Brief: Define the company culture, create Code of Conduct, gain company wide buy-in, design accompanying company stationary, IT and website pages.

Work: Workshopped with Senior Partners to define current and desired vision and values for the expanding business. Created, and designed accompanying iconography, a Code of Conduct (values and ethics) that encapsulates the business, its clients and employees. Designed company stationary, IT support tools and developed website pages. Presented new vision and values company-wide.

See more:magma.co.uk/our-code-of-conduct/

Skills: Brand strategy. Workshop. Culture defining. SLT liaison. Adobe Creative Suite; Illustrator, InDesign. Website; WordPress. Project Management. Presenting. Internal Communications.

PR & Marketing Coordinator > Air Ambulance Service and Trust

Employer: Lincs & Notts Air Ambulance

Tenure: 2015 – 2016

Job Description: Promote charity through a range of activities, events and initiatives, to grow brand awareness, engagement, fundraising opportunities and income generation. As an effective networker, develop strong relationships with internal and external stakeholders in both counties to help raise awareness of the charity and its life saving-service.

Skills: Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. Copywriting. Press Release writing and distribution. Internal Communications. Local and National Press and Television liaison. Retail design. Event coordination. GDPR. CRM. Fundraising and income generation initiatives. Editorial. Crisis Management. 

Highlights:

• Raised the profile of the charity with local and national press through improved relations and quality content release, resulting in increases of over 50% for online, social media and print coverage, as well as significant television exposure such as The Paul O’Grady Show, Jeremy Kyles’ The Kyle Files and local BBC News.
•  Improved the quality of the charity’s brand strategy and assets by creating brand guidelines and online media library, the coordination of photoshoots, developing the charity website and producing an animated charity video.
• Enhanced Key Stakeholder relations, from Trustee to Volunteers, leveraging the charity’s key messages and appeals
• Worked with an agency to support the delivery of rebranded shops.
• Continued to support with marketing, fundraising and PR charity when I returned to consultancy work.

Testimonial

Branding > Green Kinnear Real Estate

Client: Green Kinnear Real Estate, Hanover Square, London

Brief: Design company logo, stationary & support creation of website.

Work: Designed company logo, stationary and supported the creation of WordPress website; including training of in-house developer on CMS.

Skills: Branding. Adobe Creative Suite; Illustrator. Competitor analysis. Research. Website; WordPress.

PR & Video Marketing > Kinnear Creative

Client: Kinnear Creative

Brief: Communicate to the world the successes of our first 6 months in business.

Work: Wrote, designed and created 210 seconds of Saul Bass inspired film.

Skills: Branding. Video. Website; WordPress

UK PR & Communications Manager > FMCG

Employer: First Drinks Brands (owned by William Grant & Sons)

Tenure: 2007 – 2009

Job Description: Proactive management & development of internal and external PR and Communications initiatives.

• Ensuring effective communication of brand issues & activities to all key stakeholders.
• Directing internal and external communications at senior level.
• Supporting directors and managers with PR requirements including pitching, writing briefs, selecting agencies, PR programme advice, client/agency appraisals, budgets and evaluation.
• Delivering company media training.
• Ensuring efficient and effective synergies with company owners and partners.
• Producing and maintaining an up-to-date central record of key brand and company information.
• Working with directors, pricing & planning management and leadership teams to identify preferred means of company communication cascade.
• Planning and delivering conferences and events.
• Managing & monitoring usage of company website and digital image library.
• Advising on, managing and organising company submissions to trade competitions.
• Providing brand best practice advice.
• Coordination and communication of activities for nominated company charity.

Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Script writing. Project Management. Fundraising. POS. Video.

Highlights:

• Coordinated sponsorship deals for GQ Awards and Glamour Awards for two years. Attended events to ensure branding was optimised and liaised with A list celebrities.
• Modernised the company logo and company materials to create visual connection with new parent company William Grant and Sons – Designed logo, brand guidelines, rebranded website and offices (with an agency), coordinated and delivered a drinks industry press launch. Wrote and produced Corporate DVD.
• Promoted into parent company; William Grant and Sons.