UK PR & Communications Manager > FMCG | Kinnear Creative
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Award winning Internal Communications, Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR, Fundraising, Income Generation and Event Delivery are all part of the parcel.
As a Brand and Communications Strategist, Alex Kinnear-Mellor delivers creative direction, and also brings together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Board Members, Senior Leadership, Agencies, Marketing, PR, Fundraising, Income Generation, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, internal stakeholder and agency collaboration, and foresight is delivered with agility and importantly, enjoyment.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

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UK PR & Communications Manager > FMCG

UK PR & Communications Manager > FMCG

Employer: First Drinks Brands (owned by William Grant & Sons)

Tenure: 2007 – 2009

Job Description: Proactive management & development of internal and external PR and Communications initiatives.

  • Ensuring effective communication of brand issues & activities to all key stakeholders.
  • Directing internal and external communications at senior level.
  • Supporting directors and managers with PR requirements including pitching, writing briefs, selecting agencies, PR programme advice, client/agency appraisals, budgets and evaluation.
  • Delivering company media training.
  • Ensuring efficient and effective synergies with company owners and partners.
  • Producing and maintaining an up-to-date central record of key brand and company information.
  • Working with directors, pricing & planning management and leadership teams to identify preferred means of company communication cascade.
  • Planning and delivering conferences and events.
  • Managing & monitoring usage of company website and digital image library.
  • Advising on, managing and organising company submissions to trade competitions.
  • Providing brand best practice advice.
  • Coordination and communication of activities for nominated company charity.

Skills: Team Leadership. Internal Communications. Strategic thinking and delivery. Market research. Competitor analysis. Presenting. Employer branding. Culture defining. Event planning and delivery. Editorial. Script writing. Project Management. Fundraising. POS. Video.


  • Coordinated sponsorship deals for GQ Awards and Glamour Awards for two years. Attended events to ensure branding was optimised and liaised with A list celebrities.
  • Modernised the company logo and company materials to create visual connection with new parent company William Grant and Sons – Designed logo, brand guidelines, rebranded website and offices (with an agency), coordinated and delivered a drinks industry press launch. Wrote and produced Corporate DVD.
  • Promoted into parent company; William Grant and Sons.