Global Account Director > Creative Agency

Employer: Linney, Create

Tenure: 2018 – 2019

Job Description: Deliver and evaluate superior, effective communication strategies and materials across a range of internal and external UK and global brands including Pizza Express, Costa Coffee and Boots. Direct the development of marketing proposals for all channels to market – print, screen, digital and conventional marketing. Aid sales proposition, demonstrating understanding of commercial and market dilemmas, to help clients overcome them, deliver on their ambitions and bring their brands to market effectively. Evaluate and help shape creative proposals, create opportunities with clients, and explore ways to help grow their business and the agency’s.

Skills: Team Leadership. Strategic thinking and delivery. Brand strategy. Marketing proposals and strategy. Social Media proposals, strategy and delivery. Market research. Competitor analysis. Presenting. Income generation. Biometrics. Insight. Behavioural analysis. POS.

Highlights:

• By leading a team of behavioural analysts, researchers, creatives, and directors, won a pitch for a trial of digital screens for Costa Coffee UK, delivering the agency a potential 6 figure annual income within 3 years.
• Directed and delivered content for a Pizza Express’ children’s menu. Implementing improved ways of working for the design and project management team resulted in agency design and delivery time reduction of 30%, whilst the client felt the design the best yet.
• Devised and directed core elements of a challenging international digital campaign for Costa Coffee UAE. On budget and on time, the engaging and relevant consumer campaign increased agency income by 40%.
• Devised and delivered winning agency strategy for Boots, retaining the agency’s contract during client’s multi-agency review.

Pro Bono: Brand Strategy > ‘Outstanding’ Primary School

Client: Ofsted ‘Outstanding’ Primary School

Brief: Establish the governing and teaching strategy and support with general communications

Work: As a school governor, this pro-bono work involved workshopping with governors, parents, teachers and pupils, to gather the data to support the creation of an established, authentic brand, including values and vision statement, and ultimately a 5 year strategy to retain their Ofsted Outstanding status.

Skills: Brand strategy. Culture defining. Workshop. Internal communications. Income generation. Fundraising. Website content. Adobe Creative Suite; Illustrator.

Branding > New Alcoholic Drink

Client: World Renowned Mixologist, Douglas Ankrah

Brief: Brand a fun, sexy new alcoholic drink to be launched Worldwide – including designing a pin-up girl for the 21st Century.

Work: Designed logo, iconography (including pin-up girl) and bottle design. Created brand guidelines (including advising client on brand direction), business cards, shipping boxes and presentations.

Skills: Adobe Creative Suite; Illustrator. Retail. Research. Project management. Branding. Copywriting.

Culture Definition, Branding & Website Development> Chartered Accounts

Client: Magma Chartered Accountants

Brief: Define the company culture, create Code of Conduct, gain company wide buy-in, design accompanying company stationary, IT and website pages.

Work: Workshopped with Senior Partners to define current and desired vision and values for the expanding business. Created, and designed accompanying iconography, a Code of Conduct (values and ethics) that encapsulates the business, its clients and employees. Designed company stationary, IT support tools and developed website pages. Presented new vision and values company-wide.

See more:magma.co.uk/our-code-of-conduct/

Skills: Brand strategy. Workshop. Culture defining. SLT liaison. Adobe Creative Suite; Illustrator, InDesign. Website; WordPress. Project Management. Presenting. Internal Communications.

PR & Marketing Coordinator > Air Ambulance Service and Trust

Employer: Lincs & Notts Air Ambulance

Tenure: 2015 – 2016

Job Description: Promote charity through a range of activities, events and initiatives, to grow brand awareness, engagement, fundraising opportunities and income generation. As an effective networker, develop strong relationships with internal and external stakeholders in both counties to help raise awareness of the charity and its life saving-service.

Skills: Brand strategy, including audience profiling, segmentation and targeting. Marketing strategy. Social Media strategy, management and delivery. Adobe Creative Suite; Illustrator, Indesign and Photoshop. Web design; WordPress. Copywriting. Press Release writing and distribution. Internal Communications. Local and National Press and Television liaison. Retail design. Event coordination. GDPR. CRM. Fundraising and income generation initiatives. Editorial. Crisis Management. 

Highlights:

• Raised the profile of the charity with local and national press through improved relations and quality content release, resulting in increases of over 50% for online, social media and print coverage, as well as significant television exposure such as The Paul O’Grady Show, Jeremy Kyles’ The Kyle Files and local BBC News.
•  Improved the quality of the charity’s brand strategy and assets by creating brand guidelines and online media library, the coordination of photoshoots, developing the charity website and producing an animated charity video.
• Enhanced Key Stakeholder relations, from Trustee to Volunteers, leveraging the charity’s key messages and appeals
• Worked with an agency to support the delivery of rebranded shops.
• Continued to support with marketing, fundraising and PR charity when I returned to consultancy work.

Testimonial

Branding > Children’s gifts, toys and products online retailer

Client: An Elephant Called George

Brief: Design company logo.

Work: Designed original company logo

Skills: Branding. Adobe Creative Suite; Illustrator.