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Alex Kinnear-Mellor, Brand Strategist, is not only able to deliver creative direction, but also bring together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Senior Leadership, Agencies, Marketing, PR, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, agency collaboration and foresight is delivered with agility and importantly, enjoyment.
Award winning Internal Communications,  Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR and Event Organisation are all part of the parcel.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

07971 567731 or email alex@kinnearcreative.com 

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Technology

Tummy friendly designing

A few weeks ago I decided to try out a new eating plan; no not diet, eating plan. The basis of which is eating according to your blood type. So I’m as common as you get, O positive, which means wheat and dairy aren’t my tummy’s friends whereas meat is a true buddy. This is hard for me; I’m a vegetarian.

Determined not to be put off by some of the plan’s not so Alex friendly options, I delved deep to find some positives within this ancient diet. ‘Ancient’ as supposedly your blood type’s preferred food is based on how your ancestors lived.

Upon delving deep I found some true favourites; oh yes baby! Spinach, broccoli, spelt, rye, tomatoes, soya milk, rice, rice and more rice.

Now why on earth am I wittering on about food? Well if any of you know me, you will be aware that food is one of my favourite subjects, however this isn’t the reason. It’s all to do with a design project I’ve been working on.

This project has really pushed my design skills and self belief. The client wanted the extraordinary; an extremely complex vector design with a limited budget. Could I do this? Would I start to wane mid-design? Well, nearly! Like the food plan, sometimes a brief can seem to be just filled with obstacles whilst the positives, the fun, exciting, mind blowing end product can get lost amongst a sea of hurdles and “this is crazy!”s.

Now my advice and learning in such cases is simple:

* Stick to the brief

* Don’t be a child in a sweet shop, nail your design inspiration and thoughts with your client early

* Don’t let the client be a child in a sweet shop and confirm their expectations early

* Tell any silly “but you’re a vegetarian, you can’t do this” thoughts to take a short walk off a long peer

* Stick to the brief

The design I’ve created for the client is most certainly my most challenging, most complex and most rewarding. I can’t say that the 25 hours staring at a computer screen didn’t leave me slightly bozeyed but boy was I elated when the client used the word “incredible!”.

During the 25 hours I was challenged by design and technical complications but I kept searching for the positives; that spinach and broccoli: “This is so on brief”, “the client will love this”, “I couldn’t do this last week” and “this is awesome fun, who needs non-blurry eyes?!”.

And what’s next? The product will be launched internationally this year, I will be sure to send it to as many contacts and friends as possible to show off and remind them of what I do exactly and I will continue to have a happier, less rumbly tummy.

 

Accentuating the positive …

So it’s the 20 December and I am thinking about those fantastic, though one could argue, a wee cheesy song lyrics:  “You’ve gotta accentuate the positive. Eliminate the negative. Latch on to the affirmative. Don’t mess with Mister In-Between”.

This week a number of newspapers chose to dedicate their back pages yet again to the wonder and awe-inspiring story that was and is The Olympics. This time, however, the angle they chose was all about ignoring the teachings of that rather marvellous, joyous and mildly Stilton-like song. An 11% increase in sports funding following our incredible summer felt decidedly meagre when some of our UK press got hold of the story. Yes, some sports unfortunately lost some funding but let’s look at the stats: 5 had funding reduced whilst 18 increased. Now I have never claimed to be much of a mathematician (a superb triple-word scrabble square user, yes) but even I can see that an 11% overall increase and 18 sports’ fundings augmented versus 5 reduced equals a positive story?!

This then leads me onto thinking that at least it could have been worse … these are the same newspapers that publish articles written by journalists concerned about what will happen if competition is irradicated from our next generation’s education; worried that the future of England won’t be able to cope with the concept of competition, as schools are advised to not allow “winning” or “losing” as everyone’s a winner, and therefore when we hit the real world it’s a big surprise that we have to compete for jobs etc. So, thank Santa for small mercies and all that … at least we didn’t have a wishy washy (yes, the panto references are coming in) UK press that doesn’t dare show opinion (ok, so that’s never going to happen) but why is its mood sometimes so unreliable? It’s an absolute mystery as to know on which side of the bed it has fallen out of … Are today’s stories going to accentuate the positive or the negative?

Now please get me right; I am extremely pro journalism that digs and refuses to accept the gilding of PR and spin that can often surround stories everyday, it’s just that occasionally I do wonder at the pessimism that clouds us all from time to time, and how easy it is to get caught up in. Yesterday at a fascinating innovation forum I attended, I saw powerful people choosing to see their competition’s ideas as inspiring instead of belittling them and disregarding them through ignorance and pride. It was wonderful to see Industry saying “I wish I had thought of that; what can we do to top this?” instead of the negative “Well that won’t work for us so what’s the point, let’s just keep going the way we’re going and find fault in everyone else to make ourselves look better” – or something to that effect!

Ying needs yang, ping needs pong, win needs lose and Scrooge needs Cratchit – oh I just can’t resist … this year we’ve all had our ups and our downs; our boxing budget and our badminton budget but let’s sing that song (out loud or in our head – dependent upon your eccentricity and skill) and choose the affirmative to define who we are and how we do it. And let’s hope the time before the first journalist siting the number 13 in our new year as an excuse for seeing the ‘unlucky’ negative side of a story is a long and happy one.

Merry Christmas and a Happy and Prosperous New Year everyone!

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