Tummy friendly designing | Kinnear Creative
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Alex Kinnear-Mellor, Brand Strategist, is not only able to deliver creative direction, but also bring together stakeholders with the support and drive required for successful brand delivery.
Stakeholders can include Shareholders, Senior Leadership, Agencies, Marketing, PR, IT and HR departments.
Businesses require continuity when working on a brand. All stakeholders need to be engaged in a brand project from the outset to keep resources, expectations and ultimately the brand’s success on track. Alex Kinnear-Mellor delivers these solutions.
Project management is only part of the process; original thought, agency collaboration and foresight is delivered with agility and importantly, enjoyment.
Award winning Internal Communications,  Graphic & Website design, Copywriting, Publishing, Printing, Marketing, PR and Event Organisation are all part of the parcel.
Branding is about exploring what your business, product or company initiative really is, and then helping others to see it too. Alex Kinnear-Mellor has the personality and ability to smoothly lead a business through this branding process. Go on, extend the possibilities of your brand today.

07971 567731 or email alex@kinnearcreative.com 

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Tummy friendly designing

A few weeks ago I decided to try out a new eating plan; no not diet, eating plan. The basis of which is eating according to your blood type. So I’m as common as you get, O positive, which means wheat and dairy aren’t my tummy’s friends whereas meat is a true buddy. This is hard for me; I’m a vegetarian.

Determined not to be put off by some of the plan’s not so Alex friendly options, I delved deep to find some positives within this ancient diet. ‘Ancient’ as supposedly your blood type’s preferred food is based on how your ancestors lived.

Upon delving deep I found some true favourites; oh yes baby! Spinach, broccoli, spelt, rye, tomatoes, soya milk, rice, rice and more rice.

Now why on earth am I wittering on about food? Well if any of you know me, you will be aware that food is one of my favourite subjects, however this isn’t the reason. It’s all to do with a design project I’ve been working on.

This project has really pushed my design skills and self belief. The client wanted the extraordinary; an extremely complex vector design with a limited budget. Could I do this? Would I start to wane mid-design? Well, nearly! Like the food plan, sometimes a brief can seem to be just filled with obstacles whilst the positives, the fun, exciting, mind blowing end product can get lost amongst a sea of hurdles and “this is crazy!”s.

Now my advice and learning in such cases is simple:

* Stick to the brief

* Don’t be a child in a sweet shop, nail your design inspiration and thoughts with your client early

* Don’t let the client be a child in a sweet shop and confirm their expectations early

* Tell any silly “but you’re a vegetarian, you can’t do this” thoughts to take a short walk off a long peer

* Stick to the brief

The design I’ve created for the client is most certainly my most challenging, most complex and most rewarding. I can’t say that the 25 hours staring at a computer screen didn’t leave me slightly bozeyed but boy was I elated when the client used the word “incredible!”.

During the 25 hours I was challenged by design and technical complications but I kept searching for the positives; that spinach and broccoli: “This is so on brief”, “the client will love this”, “I couldn’t do this last week” and “this is awesome fun, who needs non-blurry eyes?!”.

And what’s next? The product will be launched internationally this year, I will be sure to send it to as many contacts and friends as possible to show off and remind them of what I do exactly and I will continue to have a happier, less rumbly tummy.

 

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